Driving Enterprise Training Success with a Compelling "Mission" Statement

When making training programs at work, it's easy to throw in everything but the kitchen sink, thinking it'll cover all bases.

But here's the thing: people taking the course just want to know how to do their jobs better and get clear results from what they're learning.

They're looking for training that's straight to the point, to help them level up in their roles.

The secret sauce?

A killer "Mission" for your training program.

It's like setting up a goalpost that shows exactly what success looks like and what skills the employees will gain. This goal should be super clear and exciting, making everyone want to jump in and start learning.

Take this example: you want your sales team to be wizards at finding new leads on social media, aiming to double the number of good leads they find. Your training could be all about becoming a pro at using social media to find and keep 100+ new potential customers every month. This is not just about posting online; it's about smashing sales targets by building a solid list of leads.

The key parts of a solid training Mission are:

• What skill you're focusing on (like being awesome at social selling).
• The exact change you want to see (like finding 100+ leads a month).
• How it helps the business grow (like doubling lead numbers to boost sales).
• The timeframe (like a 4-week course to nail down these skills).

With a clear goal that sounds good and makes sense, people are more likely to get excited and actually use what they learn. Plus, when they talk about how great the training is, more folks will want to join in. It's like a snowball effect of learning and excitement.

Remember to keep bringing the Mission up during the training material. It helps the learner stay on track and remember why they're there, especially when there may be a lot to learn.

And when people hit milestones, make a big deal out of it! Celebrate the wins to encourage more of the same.

In a nutshell, your training should:

• Have one clear goal that shows how it helps both the person and the business.
• Make people want to learn because they see how it's relevant to them.
• Keep reminding everyone about the goal to stay focused.
• Celebrate achievements to keep the momentum going.

Really good training isn't about dumping a ton of information on people. It's about showing them how new skills will help them and the company succeed. It's about clear goals, real-world results, and making learning something people want to do because they see how it helps them grow.

For example, instead of just teaching managers how to talk better, a single highly-focused mini-course could train them for a big-deal meeting with the CEO. This would make the training SUPER relevant, timely & important for them to do immediately. And it would get great feedback because people could see how it directly affected their work.

In the end, make your training Mission clear, relevant, and directly tied to what your company needs. This makes learning more effective and helps everyone see the value in picking up new skills.

With the right focus on Mission, your training can help people and the company stay ahead in a fast-changing world.